Insights

Companies want growth. They want visibility. They want stronger recruiting, better retention, investor confidence, brand recognition, and customer trust. Often, the person who can help solve all of those challenges already works there. But they’ve been boxed into a role that’s more reactive than strategic. That person is usually in marketing.

In every high-growth company, there comes a moment when marketing becomes more than just a “need.” It becomes the glue that connects vision to voice, strategy to audience, and product to purpose. But often, that shift gets missed. Instead of letting marketing lead, it’s overloaded with tasks from all directions.