Goal:

Create a brand around a cast-off/waste manufactured product in Hong Kong from a timber mill and turn it into a luxury quality product to market internationally to retailers and directly to government, track, ranches, stables, etc.

Plan Summary:

• Create and launch a brand in select international markets.

• New name, tagline, imagery, and logo

• Design pitch deck and brand guide

• Consider the feasibility of product sales in various markets

• Identify competitors in the select markets

• Determine sales channels

• Locate shows and facilities

• Narrow down the best advertising and marketing opportunities

• Create a website

• Decide on collateral pieces needed for launch

• Make a launch plan in each market

• Determine best logistics options

Target Markets:

• UAE

• Japan

• Hong Kong

• Korea

• Australia

• New Zealand

All projects completed and handed off to international client. Results pending. Covid delayed launch. Remains on client's delayed timeline.