What If They Can't Find You? Why Your Website Shouldn't Settle for Being Just a Virtual Business Card

What If They Can't See Your Website?

Welcome to the AI era, where setting up what 'seems' like a good website is sold as if it is as easy as ordering a pizza online.

But here's the kicker: just having a website doesn't guarantee online success. It's like having a slick digital business card that only sees the light of day when you personally hand it out.

Take this small business in Humble, TX, for example. They got a basic website from a well-meaning person, thinking it was all good to go. Newsflash: it wasn't. The missing link? Search Engine Optimization (SEO). Their website lacked the SEO wizardry, making it as good as invisible to potential customers scouring the web. No keywords, no relevant content, and certainly no blogs – a recipe for obscurity in search engine results. The site wasn't even submitted to search engines - it was a ghost.

Is your website a ghost on the internet?

To add fuel to the fire for small business owners, many Google or Bing Business pages are a ghost town – unverified, incomplete, and lacking essential info needed to bring that traffic in or even add credibility. But, that's not uncommon for very small businesses who are being told "build your easy website and everyone will show up". Combine the lack of traffic from your Google or Bing business listings with that drag and drop website without SEO done, it just sits there hiding from your future customers.

The Role of Stale Content In This Issue

Now, let's talk about the role of stale content in these situations, too. Many businesses we work with had no clue why they should keep their website content fresh. Here's the deal – search engines hate stale. They crave the new, the relevant, and the engaging. Blogs are your secret weapon, signaling to search engines that your site is alive, kicking, and up-to-date. Regular updates not only amp up your search engine ranking but also keep those search crawlers coming back for more. Recently we noticed a construction website whose content was outdated by about two years. What they may not know is that their organic site visits (the ones you don't have to pay for or type in directly) probably continued to drop over that period losing traction in their competitive game. Their existing great content kept them high on Google, but it's very likely many of their pages have lost traffic.

Bottom Line For Business Owners

The bottom line? Well, ONE of the bottom lines (a bigger converstaion for another time). Simply having a website won't cut it if you really want to grow. You need the right tools and content to make your digital footprint work for you. Skip the SEO, skimp on the quality content, and watch your online presence fade into oblivion – just like a business card you never hand out. Don't be that guy/gal. Invest the time and effort to unleash the full power of your digital game. Your business will thank you later.

Sometimes, you just need someone to point you in the right direction. We can consult with your team or you to maximize that investment into your website. We can even step in and take care of it for you. Way outdated? We can also build you a new one. A good one!

Learn About Better Website Solutions From REVV

Just contact our team. It's not as big of an expense as you think if you work with the right people! You can even start small and work your way up.