Does Your Brand Need A RestoMod?

Ever stumbled upon a website that feels like it was last updated when flip phones first came out? It's as if time stopped, and their online presence is now a relic from the analog era.

Is that company you?

You tune up and modify bikes and cars, but what about your brand?

For those of us who came from the pre-digital generation and for those who span both before and after in our early years, we tend to prefer some of the old school marketing and networking styles of our eras. We were taught to sell and market face to face. But, the landscape is changing on us. It has been for a while, and some of us aren't early adopters of social media and other digital technologies that can help is reach a broader audience.

Your brand story matters. Let's tell it!

Take a look at some thoughts about why we have to stay current with our brands:

• Stay Current: Event if you are a fan of old school, technology moves forward faster than that. It isn't always about trends, sometimes it's about keeping that foot traffic going in your shop with who is the current demographic with spending power, and sometimes it's about functionality of your site or security of the information moving through it. Sure, how it looks matters, but there are other things to consider.

• Upgrade Your Communication Game: Communication styles evolve and there's no getting round that when social media has so much power. Is your business collateral also stuck in the age of dial-up? It might be time to add things that are more interative. Videos are a great start, but what about your print marketing pieces? Do you use QR codes? It took a while for that technology to take hold in this industry, but there are some really creative ways to use them now. Let your customers scan and embark on a digital adventure to discover your products and services. It's like giving them the keys to a virtual showroom. You can even change the links out for promotions.

• Does your logo date you? Does it look like you haven't stayed up with the changing times? Is your logo telling customers that you understand them? Meaning, does it look old and outdated? Is too complicated to read? Is it in bad digital quality? There are ways to convey how long you've been in business without carrying the same old logo for decades. The biggest brands on the planet update their logos without losing their original brand message or recognizeable shape. It may sound strange, but your logo, being the first impression, can look like you might not keep training updated, technology updated, or trending products updated. As your current buyers age, the next generations become your new customers. Can you serve both to keep relevant or grow your business? Your logo can tell that story. It's a perfect time to launch a rebrand!

• Luxury on Two/Four Wheels (and Paper): Your business cards can be more than just pieces of paper with contact info. Make them feel as luxurious as cruising on a high-end custom ride or try something more rustic with brown card stock. What about round or metallic print cards? It's like giving your marketing materials a wax and polish. We can show you a ton of options.

• Revv Up the Excitement: A brand refresh gives you an excuse to reintroduce yourself or reposition yourself alongside your competitors. We all can become a bit complacent when we are comfortable. Shake things up a little. Host an open house or new branding launch event. We have a lot of experience rebranding. And it sounds like a big undertaking. It can be as big or as little of a change as you want. Based on your budget or your need for change. It's not just a facelift; it's a grand entrance for your brand.

• Show, Don't Just Tell: Your brand story is the journey you've taken, so why not showcase it like a scenic route? New signage, wall graphics, and window displays are the GPS of your brand narrative. Customers who feel connected to your brand are more likely to ride alongside you. It's not just about selling bikes; it's about selling an ex-perience – and maybe a few t-shirts with your logo. We have near-endless printed product options. From wayfinding signs and flags to help curb the burn of road construction that effects your traffic to what you carry to trade shows and bike rallies. You might need some see-through window films, flags, signs, or trade show displays for your storefront or shop. We aren't just in marketing, this is what we do....end to end marketing.

• Personalize Your Brand Experience: In a world drowning in digital noise, a personal touch is like finding a hidden gem on a road trip. Handwritten personalized letters might be considered vintage, but they have classic authenticity. Introduce or reintroduce your company with personalized greeting cards and announcements with pictures of your projects. It's like sending a postcard from the road – a tangible connection in a virtual world. And you can even at a QR code to the back!

• The Dreaded Technology Jump: Okay, don't get mad when we say this....you have to embrace social media. We know...we know, it takes time away from doing your job. It does, but its also is an investment in your future business and for that you have to schedule time. It helps fill the pipeline with more business. There are ways to do it that don't look like dancing, lip syncing, and crazy stunts. You don't have to make late night infomercials. We can help you figure out the best way to present your brand without all the crazy stuff. We can also help your social media accounts and your print media work together.

In the fast-paced world of cars & motorcycles, your brand should be as sleek and agile as your favorite ride. Kick-start that engine, take the corners with style, and give your motorcycle business the brand refresh it deserves. Don't let your brand rust out! REVV can help.

ASK ABOUT A TUNE-UP FOR YOUR BUSINESS

You might not know where to start. We can start with the 10-point inspection. Much like when you take your car into the dealer or mechanic, we look over a certain list regarding your brand and industry, and based on what we learn about you, we can diagnose and set up a plan for you.

Call us today...we're right in Humble, TX AND we can even work nationally and remotely!

832-680-4660